EDITORIAL

Reframing the Story: The Status of Newspaper Media in Nebraska 

There is a common perception that newspaper media is struggling. We know. Newspapers tend to be the ones reporting on it.

Part of the challenge the industry faces is its own making because we keep looking back at what newspapers used to be. We long for the days of 80 percent weekly PRINT market penetration and being the only game in town. But the truth is, the world has changed — not just for newspapers.